How to Write Potently for Your Content Marketing
The needs of most researchers are still the same as they always were. Someone going to Google search is looking for answers to a variety…
Category: Content Marketing
Content Flow – Writing that Impacts the Reader’s Research
In everyday life, the concept of flow-state is baked into a set of rules. Many things help people achieve flow, but for our purposes here…
Content and SEO Basics to Pay Close Attention to in 2020
Search engine optimization is a long game, not a short one. There are things you can do in the short term, but in the end,…
Internet Marketing in the Age of Covid-19
Things are going to be different now. Although the pandemic is changing what people search for, how they work, where they work, and the world…
5 Steps to Creating Your Own Digital Swipe File
What is a “swipe file” and why do you need one for your content writing? According to definition, a swipe file is a collection of…
The 2 Fundamental Marketing Approaches All Web-Based Businesses Must Have In Place
You know, formulating SEO and marketing strategies for web-based businesses can seem like a daunting task, and there are lots of “gurus” out there who…